That Food Cray has partnered with Urban Outfitters to debut a capsule collection of the brand's popular foodie fashions.
The collection of graphic tees make frequent pop culture and music references, boasting slogans such as '1-800 Hotcake Bling,' or 'Bish Butter Have My Money' -- references to Drake's 2016 hit, 'Hotline Bling' and Rihanna's 2015 single 'Bitch Better Have My Money.' This humorous approach to branding results in topical t-shirts that eliminate any explicitness, making the line wearable for both children and teenagers.
The hand-drawn retro graphics seen on the unisex tees elicit a certain sense of nostalgia that's contrasted by the contemporary and culturally conscious slogans. That Food Cray's capsule collection would appeal to fashionistas as well as pop culture aficionados.