Korean streetwear label Vandy the Pink is celebrating its fifth anniversary with the launch of a concise apparel collection called 'Burger & Flowers.' As the name suggests, central to the capsule is a unique burger and flower graphic, which dons of the jackets.
The new specialty range consists of two main items: a Reversible Sukajan Jacket, which comes in two variations, and a fitted cap. The brown and cream jacket comes with an embroidered flower illustration with text reading "East to West." Meanwhile, the all-black offering comes with an embroidered burger and snake illustration on the back with text reading "Easy On The Sauce."
In addition, the accompanying cap comes in two colors -- brown and black -- and features the brand's signature 'VANDY' logo on their front panels.
Image Credit: Vandy The Pink
Why This Trend Is Growing
- Burger-themed Streetwear
- There is an opportunity for food and fashion industries to collaborate in creating more unique and creative apparel showcasing food imagery and themes.
- Reversible Jackets
- The creation of reversible jackets presents an opportunity for the fashion industry to create a more sustainable and versatile product.
- Embroidered Illustrations
- The inclusion of embroidered illustrations on apparel presents an opportunity for artists and designers to collaborate and push the boundaries of wearable art.
Industries Being Reshaped
- Food and Beverage
- There is an opportunity for food and fashion industries to collaborate in creating more unique and creative apparel showcasing food imagery and themes.
- Fashion and Apparel
- The fashion industry has the opportunity to innovate in creating reversible jackets with varied styles and designs.
- Art and Design
- The art and design industries can explore new opportunities in wearable art by collaborating with apparel brands to create embroidered illustrations and other forms of unique wearables.
