Previously known as 'Chinatown Market,' the streetwear imprint unveils its first collaboration since its name change, now recognized as MA®KET. The brand works together with Looney Tunes on a new capsule made up of only four vintage-inspired tees adorned with a plethora of graphics.
It celebrates the beloved characters from the cartoon cast, featuring Wile E. Coyote, Taz, Marvin the Martian, Sylvester, and Tweety Bird to name a few. The shirts boast a clean black background to allow the heavy graphics to really stand out in contrast. The style of the graphics are decorating the tees in a graffiti style application with bold hues and bust graphics that cover most of the shirt along with branding details.
Image Credit: Warner Bros, Market
What Makes This Trend Stand Out
- Nostalgic Graphic Tees
- Opportunity for retailers to collaborate with iconic brands and IP owners to offer exclusive vintage-inspired pieces with bold graphics.
- Graffiti-style Artwork
- Opportunity for artists to create graphic heavy designs using bold hues and innovative application techniques for merchandise collaborations.
- Limited Edition Capsules
- Opportunity for brands to offer exclusive and highly sought-after merchandise drops in partnership with iconic IP owners and streetwear brands alike.
Sectors Adopting This
- Fashion and Apparel
- Nostalgic graphic tees offer fashion and apparel brands an opportunity to collaborate with iconic IP owners to curate and offer exclusive pieces with an emotional connection.
- Streetwear
- Graffiti-style artwork and limited edition capsule collections offer streetwear brands opportunities to keep their collections fresh and exclusive with high-demand collaborations.
- Licensing
- Licensing opportunities abound for iconic IP owners to collaborate on limited edition merchandise collections, resulting in strong brand recognition and increased brand equity.
