With a growing demand for plant-based frozen desserts, there have been plenty of vegan ice creams introduced with a base of coconut, soy or bananas, but Reveri sets itself apart still by favoring vegetables.
Some of the ingredients that can be found in Reveri's 'Field of Green' flavor include spirulina algae, spinach, green peas, avocado, as well as banana. Other varieties from the brand include 'Chocolate Forest' and 'Strawberry Patch,' which also include unconventional ingredients like beet powder and cashews.
The dairy-free and soy-free frozen desserts offer a different way for consumers to indulge. Although the product can be eaten by the pint like a regular ice cream, the brand also suggests that one might blend it into a smoothie or even "present it as a palate cleanser."
What's Driving This Trend
- Plant-based Desserts
- Development of desserts using plant-based ingredients, such as vegetables, fruits, and alternative sources of protein, to provide a vegan and healthy option.
- Unconventional Flavor Combinations
- Introduction of unexpected flavor combinations with unique ingredients like beet powder, avocado, and green peas in desserts.
- Multi-purpose Product Usage
- Promotion of using frozen desserts as a palate cleanser or smoothie ingredient to increase the product's attractiveness and value proposition.
Who This Affects Most
- Frozen Dessert Industry
- Innovation opportunity for established frozen dessert brands to expand their product offerings by incorporating plant-based ingredients and unconventional flavor combinations.
- Health and Wellness Industry
- Opportunity for health-conscious food and beverage brands to capitalize on the increasing demand for plant-based, dairy-free, and soy-free desserts that offer a healthy alternative to traditional ice cream.
- Culinary and Gastronomy Industry
- Innovation opportunity for chefs and restaurants to incorporate plant-based and unconventional dessert options in their menu offerings, providing more diverse and unique food experiences.
