Social media now plays an undeniably large role in inspiring wanderlust, especially among Millennials, and VisitScotland set out to take advantage of this by creating a social media travel industry.
"The world's first Instagram Travel Agency" featured a series of inspirational images from Instagram that will help to motivate those with a sense of adventure to travel somewhere new. At the pop-up, visitors were able to hand-pick the photos from social media that stood out to them the most and from there, assemble a custom travel itinerary. All of the locations are extremely picturesque and offer great photo opportunities for social media users who love to document and share the new experiences that they have.
The #ScotSpirit Instagram Travel Agency provided one element that the social media platform cannot—the chance to connect face-to-face with VisitScotland staff on the best places to visit in the country.