Knowing that many of its young fans will be dressing up for Halloween this year, Fanta created special soda can packaging for Halloween that makes it possible for Snapchat users to virtually dress up for the holiday.
The limited-edition cans depict classic Halloween monsters designed by Israeli designer Noma Bar, including a vampire with an orange for a mouth, as well as a skeleton with citrus slices for eyes. These special-edition soda cans feature built-in QR codes that can be scanned to access branded filters and lenses on Snapchat.
This Millennial-targeted campaign offers a shareable Halloween experience that is also highly exclusive to those who purchase Fanta's products. As part of its Halloween campaign, Fanta has also been collaborating with influencers who are bringing the Snapchat filters to life with makeup and costumes.
What Makes This Trend Stand Out
- Limited-edition Packaging
- Creating special packaging with built-in QR codes that unlock exclusive virtual experiences.
- Virtual Dress-up
- Connecting soda can packaging to Snapchat filters and lenses for users to virtually dress up.
- Influencer Collaborations
- Partnering with influencers to bring Snapchat filters to life through makeup and costumes.
Sectors Adopting This
- Beverage Packaging
- Opportunity to innovate by incorporating interactive elements and AR technology into packaging designs.
- Social Media Marketing
- Disruptive potential lies in leveraging social media platforms like Snapchat to create unique brand experiences.
- Halloween Retail
- Retailers can explore partnerships with brands to offer exclusive and interactive Halloween experiences for customers.
