e.l.f Cosmetics is offering a Beauty Shield collection, with products that were specifically formulated to protect against environmental aggressors.
There are nine products in the collection, each of which feature protective ingredients that fight against the pollutants that consumers are increasingly exposed to. These include lipstick in four different shades, finishing powder, a Magnetic Mask Kit, a Vitamin C Pollution Prevention Serum, an SPF Skin Shielding Moisturizer, an SPF Skin Shielding Primer, an overnight Massaging Recovery Cream, a Daily Defense Makeup Mist, and a Dual Defense Cleansing Facial Brush that doubles as a scoop.
Rich in minerals, vitamins and antioxidants, these makeup and skincare products and tools work to improve the appearance of skin, while simultaneously protecting it.
Key Themes Behind This Trend
- Anti-pollution Makeup
- Opportunity to develop makeup products that protect the skin against environmental aggressors.
- Environmental Aggressors
- Opportunity to create innovative solutions that protect the skin from pollutants.
- Skin Shielding Products
- Opportunity to develop skincare products that shield the skin from harmful elements.
Where This Applies
- Cosmetics
- Opportunity for cosmetic companies to create anti-pollution makeup lines.
- Skincare
- Opportunity for skincare companies to develop products that combat environmental aggressors.
- Beauty Tech
- Opportunity for beauty technology companies to create tools that protect and improve the skin.
