Pharmacy store chain Walgreens recently launched its own line of skincare called 'YourGoodSkin,' which puts an emphasis on preventative care when it comes to solving skin issues.
Walgreens created its YourGoodSkin collection with a community of customers, with Kristof Neirynck, Vice President and Global Brand Director at Walgreens Boots Alliance, noting that: "This is the first time we’ve codeveloped a brand with a community and are leveraging a community as part of marketing a brand." As well as playing an integral part in the making of the products, consumers are also a vital part of the YourGoodSkin Community, which helps people connect.
The YourGoodSkin collection includes products for all skin types, including ones that cleanse, hydrate, moisturize or mattify.
Key Themes Behind This Trend
- Community-driven Product Development
- Opportunity for businesses to co-develop products with customers, leveraging their expertise and input.
- Preventative Skincare
- Growing trend of skincare brands focusing on preventing skin issues rather than just treating them.
- Connected Customer Communities
- Rise of platforms and communities that facilitate connection and collaboration between consumers.
Where This Applies
- Skincare and Cosmetics
- Innovative skincare brands can disrupt the market by involving consumers in the product development process.
- Pharmacy and Retail
- Pharmacy chains and retailers can create unique and customer-centric products by collaborating with their consumers.
- Social Media and Community Platforms
- Opportunity for platforms to create spaces where consumers can connect, share insights, and co-create products.
