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Walgreens Created the 'YourGoodSkin' Skincare Line with Customers

 - Oct 10, 2017
References: yourgoodskin & psfk
Pharmacy store chain Walgreens recently launched its own line of skincare called 'YourGoodSkin,' which puts an emphasis on preventative care when it comes to solving skin issues.

Walgreens created its YourGoodSkin collection with a community of customers, with Kristof Neirynck, ‎Vice President and Global Brand Director at Walgreens Boots Alliance, noting that: "This is the first time we’ve codeveloped a brand with a community and are leveraging a community as part of marketing a brand." As well as playing an integral part in the making of the products, consumers are also a vital part of the YourGoodSkin Community, which helps people connect.

The YourGoodSkin collection includes products for all skin types, including ones that cleanse, hydrate, moisturize or mattify.