Pharmacy store chain Walgreens recently launched its own line of skincare called 'YourGoodSkin,' which puts an emphasis on preventative care when it comes to solving skin issues.
Walgreens created its YourGoodSkin collection with a community of customers, with Kristof Neirynck, Vice President and Global Brand Director at Walgreens Boots Alliance, noting that: "This is the first time we’ve codeveloped a brand with a community and are leveraging a community as part of marketing a brand." As well as playing an integral part in the making of the products, consumers are also a vital part of the YourGoodSkin Community, which helps people connect.
The YourGoodSkin collection includes products for all skin types, including ones that cleanse, hydrate, moisturize or mattify.
More Stats +/-
Meme-Inspired Limited-Edition Candies
Pharmacy Delivery Partnerships
Hot Dog-Flavored Chips
Amazonian-Inspired Makeup Collections
Rewarding Activity Trackers
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.