A Hawkins Power and Light Billboard is Promoting 'Stranger Things'

 - Oct 25, 2017
References: doner & adweek
Hawkins Power and Light, the fictional company from the sci-fi show 'Stranger Things,' has been spotted as a billboard advertisement, serving as an unconventional marketing effort to promote the highly anticipated second season.

The billboard, which reads "Flipping the switch for a brighter tomorrow," includes a toll-free number that directs callers to an automated voice recording. The recording features subtle background music and a directional guide, similar to any other 1-800 number. In light of the spooky series, the recording for Hawkins Power and Light also includes some sinister crackling noises, which fans believe may be alluding to clues in the second season.

This billboard features no information regarding the series it's promoting, serving as a little treat for fans of the show, as insider knowledge is required to understand the reference.