For many people, cranberry sauce, sprouts, turkey breast and pigs in a blanket are all essential parts of a holiday feast—fortunately, all of these Christmas must-haves can be found on the festive dinner burger being offered by Solita Restaurants for the season.
Alongside the aforementioned foods, the brioche bun of the 'Christmas Burger' is packed with gravy, aged cheddar cheese, a thick steak patty and a homemade festive bake. In all, the indulgent burger comes in at over 2,300 calories and weighs more than a kilogram. Solita's Christmas Burger is available across its five restaurants in Manchester, Preston, Prestwich and Didsbury, although few people have been able to finish the oversized dinner burger. Even so, attempting to eat the burger supports a good cause, as a portion of the burger's cost is put towards a local charity.
On social media, Solita Restaurants is now asking consumers to help them decide what other additions should be made to next year's burger.
What Makes This Trend Stand Out
- Christmas Dinner Burgers
- Incorporating traditional Christmas dinner items into a burger creates a fusion dining experience with potential for seasonal menus in the fast casual industry.
- Charitable Food Offerings
- Offering a specific food item to support a local charity is a creative and potentially impactful way for restaurants to market their business and create goodwill in their communities during the holiday season.
- Consumer-driven Menu Development
- By soliciting feedback from customers on social media, restaurants can both engage with their audience and gain insights that may inform menu development and future product offerings in the restaurant industry.
Sectors Adopting This
- Fast Casual Dining
- Innovating on the traditional fast food burger formula and offering unique, seasonal menu items provides opportunity for fast casual restaurants looking to stand out in a crowded industry.
- Charitable Partnerships
- Creating charitable initiatives in partnership with local or national organizations allows restaurants to create goodwill and establish themselves as responsible corporate citizens in the food industry.
- Social Media Marketing
- Engaging with customers on social media platforms is a cost-effective and innovative way to build brand awareness and drive customer engagement in the restaurant and food service industry.
