Facebook recently released two new features under the Facebook Birthday Tools, which enable users to celebrate someone's special day in-app and in style. The tool expands on two already popular features, including in-app donations and video-based messages, allowing users to get more creative with their happy birthday posts.
Now, two weeks before a birthday, users will receive a notification that allows them to select a non-profit they'd like to support. After a cause has been selected, the users' friends will receive a notification encouraging them to donate to this birthday campaign. Much like Facebook's pre-automated 'friendiversarie' videos, well-wishers can now deviate from the expected wall post with a quick video clip, created using an uploaded photo.
Facebook Birthday Tools highlights the site's initiatives to create a more emotive and genuine online community.
In-App Birthday Updates
More Stats +/-
Intentionally Ugly Tattoos
DIY Sheepskin Capes
Chain Restaurant Beer Events
Energy Drink-Infused Sausages
Virtual Painting Exhibitions
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.