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In-App Birthday Updates

Facebook Birthday Tools Help Users Get Creative with Their Posts

— August 20, 2017 — Pop Culture
Facebook recently released two new features under the Facebook Birthday Tools, which enable users to celebrate someone's special day in-app and in style. The tool expands on two already popular features, including in-app donations and video-based messages, allowing users to get more creative with their happy birthday posts.

Now, two weeks before a birthday, users will receive a notification that allows them to select a non-profit they'd like to support. After a cause has been selected, the users' friends will receive a notification encouraging them to donate to this birthday campaign. Much like Facebook's pre-automated 'friendiversarie' videos, well-wishers can now deviate from the expected wall post with a quick video clip, created using an uploaded photo.

Facebook Birthday Tools highlights the site's initiatives to create a more emotive and genuine online community.
Trend Themes
1. In-app Celebratory Features - Disruptive innovation opportunities lie in developing new features that allow users to celebrate special occasions in-app, such as personalized messages and donations.
2. Video-based Interactive Posts - There is potential for disruptive innovation in creating interactive video-based posts that enhance the user experience and offer more creative options for sharing birthday wishes.
3. Emotive Online Communities - The trend of fostering emotive and genuine online communities presents an opportunity for disruptive innovation in developing platforms that prioritize authenticity and meaningful connections.
Industry Implications
1. Social Media Platforms - The social media industry can capitalize on the trend by investing in research and development of in-app celebration tools that enhance user engagement and create unique experiences.
2. Non-profit Organizations - Non-profit organizations can explore disruptive innovation by partnering with social media platforms to create donation features that leverage special occasions and encourage charitable giving.
3. Digital Marketing - Digital marketing professionals can take advantage of the trend by incorporating video-based interactive posts into their strategies to create more personalized and engaging campaigns.
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