It is now fairly standard for those running a marathon to be outfitted with an RFID chip or other technology for time-tracking purposes—but Samsung decided to make a real-life race game using the same equipment.
The course for the Samsung Marathon in Israel was transformed into 'The Gaming Marathon' with the addition of coin stickers for runners to step on. Each coin that a runner steps on is transferred to a database and converted to money that will be donated to the community on the runner's behalf.
Although having runners campaign to collect donations is sometimes a part of preparing for a charitable run, The Gaming Marathon from Samsung gives participants the chance to give back to their community as part of the actual event, with little to no extra effort required on their part.
Gamified Marathon Events
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'The Gaming Marathon' by Samsung is a Real-Life Race Game
- By: Laura McQuarrieFeb 22, 2017