Privilege-Dispersing Initiatives

Resource Generation Encourages Charity Among Wealthy Millennials

Resource Generation is a unique charitable initiative that aims to make the world a better place by mobilizing wealthy and privileged Millennial-aged individuals in the United States to donate and get involved in various causes.

Resource Generation's vision is to help create a "world that is racially and economically just and where wealth, land and power are shared." The members of the initiative are made up of "young people with inherited, earned, or future wealth who are committed to working for a just world," and the company partners with various charitable and political initiatives to make positive contributions to them.

Taking various intersectional approaches in a everything related to wealth, class and racialization, Resource Generation gives those with privileges a community-based platform to help those who have been less lucky in life.

Wealthy Millennials
Opportunity to engage wealthy millennials in charitable initiatives and social causes.
Intersectional Approaches
Opportunity to address issues related to wealth, class, and racialization through collaborative efforts.
Privilege Dispersal
Opportunity to promote a more equitable distribution of wealth, land, and power.

Sectors Adopting This

Charitable Giving
Opportunity for charities and non-profit organizations to engage with wealthy millennials and tap into their resources.
Social Justice
Opportunity for organizations and initiatives working towards social justice to collaborate with Resource Generation and leverage their privileged network.
Community Building
Opportunity to create community-based platforms that empower those with privileges to support and uplift marginalized individuals and communities.
SCORE
0.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 1%
Activity 9%
Freshness 8%

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