This Save the Children Donation Button Aims to Engage Youth

 - May 27, 2017
References: savethechildren.org & mashable
Recently, a bright red button that states "GIVE" was created to increase Save the Children donations.

To create the efficiency-focused button, the charity joined forces with Iris Nursery, which reportedly helped Domino's to create an fast ordering button that was similar in appearance. Representative Sarah Fitzgerald O'Connor explained the impact that the charity believes it will have on young people with the Save the Children donation button by saying, "They want to feel they’re actively contributing, in real-time, in response to world events and this solution gives them that physical, tangible experience."

By mailing the buttons to those who are interested in giving the the charity, Save the Children makes the whole experience more engaging and therefore increases the likelihood of frequent giving.