Small Token is a social good gifting platform that encourages those hosting an event to contribute to a good cause. While traditional wedding, or baby gift registries focus on essentials for newlyweds or new parents, Small Token lets recipients forgo physical products in exchange for a donation to a charity of their choice.
The platform lets those giving a gift donate to a charitable organization on the recipient's behalf and also allows those planning an event to create a virtual wishlist of organizations they specifically wish to support.
As consumers become more socially conscious, they are putting more value on brand integrity when it comes to their spending. This charitable gift registry replaces material goods with virtual donations for a better world, and is easy to customize to fit recipients' wishes.