Jelly Belly's Sport Beans are a tasty way to boost energy levels and are a gym-friendly version of the popular candy. Featuring a mix of "three berry flavors," these pink-hued sport beans are not only delicious, but also support a good cause by donating proceeds from sales to Breast Cancer research.
Teaming up with The Breast Cancer Research Foundation, Jelly Belly aims to raise awareness about the devastating disease which is a leading cause of death among women in the United States, and the most common cancer diagnosis after lung cancer.
By taking a charitable marketing stance, Jelly Belly forms an authentic connection with its core audience. Additionally, the brand successfully offers fitness-focused consumers a convenient energy boost while encouraging them support an important cause in the process.