Protein Candy Announces New Flavor — Sour Berry Blast
References: proteincandy & nosh
Protein Candy, a confectionery company specializing in better-for-you snacks, has introduced a new product variety named Sour Berry Blast. This offering is characterized as a tangy and sweet candy that maintains a high protein content and a favorable nutritional composition.
Protein Candy's Sour Berry Blast flavor comes in 50-gram serving packets. Each portion provides 14 grams of protein, derived from whey protein isolate and collagen, alongside four grams of fiber and an equivalent amount of sugar. The product is sweetened using natural non-caloric sweeteners like stevia and monk fruit. It is formulated to be gluten-free.
Protein Candy positions this launch as an effort to provide a candy option that aligns with health and wellness objectives without compromising on taste. Morgan Kingdon, Director of Marketing, states about this direction: “Our mission has always been to shake up the candy aisle with products that taste amazing and support our customers’ health goals without sacrificing their health goals."
Image Credit: Protein Candy
Protein Candy's Sour Berry Blast flavor comes in 50-gram serving packets. Each portion provides 14 grams of protein, derived from whey protein isolate and collagen, alongside four grams of fiber and an equivalent amount of sugar. The product is sweetened using natural non-caloric sweeteners like stevia and monk fruit. It is formulated to be gluten-free.
Protein Candy positions this launch as an effort to provide a candy option that aligns with health and wellness objectives without compromising on taste. Morgan Kingdon, Director of Marketing, states about this direction: “Our mission has always been to shake up the candy aisle with products that taste amazing and support our customers’ health goals without sacrificing their health goals."
Image Credit: Protein Candy
Trend Themes
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Protein-infused Confectionery — Combining traditional candy with high-protein content offers consumers indulgent snacks that cater to fitness and health-conscious lifestyles.
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Sour-flavored Health Foods — Integrating sour flavors into healthy snacks can enhance the appeal of nutritious options through a unique and flavorful taste experience.
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Natural Sweetener Innovation — Using natural, non-caloric sweeteners like stevia and monk fruit presents an opportunity to develop health-friendly products without added sugars.
Industry Implications
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Functional Foods Industry — The drive towards high-protein and nutritious snacks has fueled growth within the functional foods sector, prioritizing health benefits and convenience.
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Confectionery Industry — Incorporating health-enhancing ingredients in candies disrupts traditional narratives, marking a shift towards wellness-focused confectionery products.
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Dietary Supplement Market — As products bridge the gap between supplements and traditional snacks, the focus on functional ingredients like collagen positions this market for growth.
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