The Upbeat Sour Berry Protein Energy Drink is the newest flavor addition to the brand's ready-to-drink refreshments that's perfect for health-conscious consumers with a penchant for tart tastes.
The drink is formulated with 15-grams of protein in every bottle alongside 180mg of caffeine to help an athlete maintain their form as they train. The drink also features all nine essential amino acids along with 4,000mg of BCAAs and a vitamin B complex to further help with pre-workout preparation. The drink is free from lactose, sugar and is suitable for vegetarians with 78-calories per bottle.
CEO Mark Neville spoke one the new Upbeat Sour Berry Protein Energy Drink saying, "We are incredibly excited to power up our drinks range with Sour Berry Protein Energy. Our drinks are functional; a healthy beverage option offering additional benefits beyond hydration, helping you to stay sharper, perform better and recover faster."
Why This Trend Is Growing
- Protein Energy Drinks
- The trend of creating protein energy drinks with unique flavors and functional ingredients continues to disrupt the beverage market.
- Non-carbonated Beverages
- Consumers seeking healthier alternatives to sugary, carbonated beverages are driving growth in the non-carbonated beverage industry.
- Pre-workout Supplements
- The trend of adding ingredients such as caffeine and BCAAs to pre-workout supplements continues to disrupt the fitness industry with innovative, functional products.
Industries Being Reshaped
- Beverage Industry
- The beverage industry has the potential to disrupt the market by creating functional, healthy drinks that cater to health-conscious consumers.
- Fitness Industry
- Innovative pre-workout supplements such as the Upbeat Sour Berry Protein Energy Drink present opportunities for the fitness industry to create more functional products that aid athletes in their training and recovery.
- Vegetarian Industry
- The Upbeat Sour Berry Protein Energy Drink is suitable for vegetarians, presenting opportunities for companies in the vegetarian industry to create more plant-based, functional food and beverage products.
