For the holiday season this year, LEGO launched its #BuildToGive campaign to support thousands of children who will be spending their Christmas in the hospital.
To participate, LEGO fans are being asked to build a decoration using the building block bricks and share it with #BuildToGive. For each ornament built, LEGO will send a set to a child at a pediatric hospital. When it comes to creating a festive decoration for the holiday season, there are no rules—as LEGO puts it, "just let your Christmassy imaginations run wild."
As part of its #BuildToGive campaign, LEGO is also hosting a series of live building events with Duncan Titmarsh, the UK’s only LEGO Certified Professional, who will offer hints, tips and inspiration.
Why This Trend Is Growing
- Charitable Toy-building Campaigns
- Disruptive innovation opportunity: Creating collaborative platforms that connect toy companies with children's hospitals to provide joy and support to young patients.
- Crowdsourced Ornament Building
- Disruptive innovation opportunity: Developing digital platforms that facilitate crowdsourced ornament building for charitable causes during the holiday season.
- Live Building Events
- Disruptive innovation opportunity: Introducing virtual reality technology to enhance live building events and make them accessible to a global audience.
Industries Being Reshaped
- Toy Manufacturing
- Disruptive innovation opportunity: Incorporating technology such as augmented reality in toy manufacturing to enhance creativity and engagement.
- Hospitality and Entertainment
- Disruptive innovation opportunity: Partnering with hospitals to create immersive entertainment experiences that engage and uplift young patients.
- Digital Platforms
- Disruptive innovation opportunity: Creating digital platforms that connect charitable organizations, hospitals, and individuals to facilitate donations and support for various causes.
