'Ugly and Forgotten' aims to take advantage of the consumerism that's associated with Valentine's Day, by offering a range of love-celebrating cards that feature some of the world's most unattractive endangered animals.
Images of these animals take up the entire fronts of the cards, bringing attention to their rather odd features. Over top of these images, classic Valentine's Day phrases are included in glittery cursive writing. A few phrases include: "I'm yours," "I love you" and "Love is blind."
Although the cards make for great humorous gifts, Ugly and Forgotten's charitable efforts are what make the cards really worth the purchase. In correspondence with the endangered animal that's included on the front of the card, Ugly and Forgotten will donate the proceeds to an organization that works to ensure their conservation.