For one day only, all of the net proceeds of 'Dairy Queen Blizzards' will go to support the Children's Miracle Network.
On 'Miracle Treat Day,' Dairy Queen will donate all of the net proceeds from its famous ice cream Blizzards to support Canadian children's hospitals. This promotion has been running since 2006, and in 2016, the event raised more than $4,000,000 for the Children's Miracle Network. Since partnering with the CMN in 1984, Dairy Queen has raised more than $125 in donations from fans and franchisees. This money goes to help support children who find themselves in a CMN hospital.
Charitable promotions like this one for Dairy Queen Blizzards have the dual purpose of generating awareness and funds for a worthy cause, while also working to promote a socially conscious brand image.
Key Themes Behind This Trend
- Charitable Promotions
- Brands can create charitable promotions to generate awareness and funds for worthy causes.
- Socially Conscious Branding
- Companies can use charitable events to promote a socially conscious brand image.
- Cause-related Marketing
- Utilizing cause-related marketing can help businesses raise funds and support for specific causes.
Where This Applies
- Food & Beverage
- Food and beverage companies can leverage charitable promotions to support causes and build brand loyalty.
- Non-profit Organizations
- Non-profit organizations can partner with businesses for cause-related marketing initiatives to raise funds and awareness.
- Retail
- Retailers can adopt charitable promotions to build a socially conscious brand image and attract socially aware customers.
