Gypsea Yoga Goods is a new business that has launched a Kickstarter campaign in order to give consumers an opportunity to help conserve the world's coral reefs.
The mats themselves offer artistic, whimsical designs that allow them to distinguish themselves from the monochrome ones most often available on the market. The patterns and colors on Gypsea Yoga Goods' products are meant to evoke a sense of peace and tranquility in those who use them. For each eco-friendly mat that is purchased, the brand will donate 10% of the proceeds in order to fund coral reef conservation efforts.
The Gypsea Yoga Goods brand is able to distinguish itself from competitors through its charitable, environment-focused efforts and creative aesthetics.