The Rakkasan Tea company aims to offer high quality teas, while also offering a charitable business model that makes consumers feel good about purchasing from the brand.
The brand's goal is to source its teas from post-conflict countries in order to help grow their local economies and create good relationships. It currently sources its teas from Nepal, Rwanda, and Sri Lanka, and is hoping to also source them from Uganda, Vietnam, and Burma.
Once the brand has raised enough money on Kickstarter, it will begin to employ military veterans to package and process the tea. This makes the benefits of purchasing from Rakkasan Tea twofold -- helping local farmers and businesses abroad, and helping to support vets in the U.S.