Northern Maverick Brewing Co., a new brewery opening in Toronto, Canada, has announced its first beer: Fake News Ale. As the strange name suggests, the beer has an explicitly political sentiment, and that sentiment is backed up by a genuine promise of charity.
Fake News Ale's can is emblazoned with a caricature of Donald Trump, the 45th President of the United States of America. One look at the cartoon makes it clear that the brewery is critical of Trump, and a look at its website makes it even clearer. The ale "pairs well with: small hands, striking comb overs, HUUUGE egos and all things Mexican," according to Norther Maverick's site.
The beer isn't pushing empty politics, either. It has vowed to donate five percent of its sales to helping reverse a questionable policy (the particular policy in question will be decided via an upcoming vote on the brewery's website.)
What's Driving This Trend
- Political Alcoholic Beverages
- Breweries are using political themes on their products to capture consumers' attention and their opinions on social and political issues.
- Charitable Beverages
- Beverage companies are using philanthropic missions as part of their marketing strategy.
- Humorous Social Commentary on Products
- Companies are creating humorous products that showcase their opinions on current events, trends, and social issues.
Who This Affects Most
- Alcoholic Beverage
- The alcoholic beverage industry can capitalize on creating politically-themed products with philanthropic missions.
- Charity
- Charitable organizations can collaborate with beverage companies to promote their causes and increase donations.
- Marketing
- Marketing agencies can work with companies to create humorous and socially conscious products to appeal to younger, socially-aware demographics.
