Athletic Brewing Co. is partnering with Netflix to launch the second portion of its limited edition non-alcoholic beers, 'Marine Odyssey.' 'Marine Odyssey IPA' is a delectable blend of hops and grains, offering a bright, bold taste and prominent amber color. Arriving in time for the debut of 'Our Oceans,' Netflix's new docuseries, the iconic beverage is inspired by the "beauty and complexity of our shared seas."
'Our Oceans' premieres on Netflix on November 20, and will feature narration from Barack Obama, former President of the United States. To celebrate the launch of 'Marine Odyssey IPA,' Athletic will donate $15,00 to SeaTrees under its Two For the Trails grant program.
'Marine Odyssey' offers Motueka, Riwaka, and Southern Passion hops, citrus, and sweet notes to finish.
Image Credit: Athletic Brewing
What's Driving This Trend
- Collaborative Docuseries Branding
- More brands are tapping into the popularity of streaming platforms by collaborating on limited edition products tied to new releases.
- Eco-conscious Beverage Innovation
- Non-alcoholic beer producers are increasingly supporting environmental causes, resonating with a broader audience of health and eco-conscious consumers.
- Celebrity Narrated Content
- High-profile narrators in docuseries are becoming a trend, adding a layer of credibility and engagement to the content, drawing in diverse viewership.
Who This Affects Most
- Beverage
- The beverage industry is seeing a surge in non-alcoholic options that appeal to both health enthusiasts and casual consumers.
- Streaming Services
- Collaborations with consumer brands are enhancing the promotional efforts of streaming services, creating a unique marketing synergy.
- Environmental Conservation
- Partnerships between consumer brands and environmental organizations are promoting conservation efforts, leading to increased corporate social responsibility initiatives.
