Adultoween drinks are on the rise as nostalgic adults reclaim Halloween as their own by embracing child-free celebrations, hosting costume parties, and even collecting their own candy stashes. No longer just a holiday for trick-or-treaters, Halloween has become an occasion for sophisticated indulgence, and beverage brands are taking note. Delta Beverages, for example, named its Delta THC seltzers "the unofficial beverage of adult Halloween."
When it comes to new spooky seasonal releases within the alcohol category, Angry Orchard collaborated on a limited-edition hard cider Thriller Variety Pack, and Bacardà dropped a glow-in-the-dark rum bottle with a skeleton design.
And those who prefer to do their own mixing are concocting festive cocktails like the Caramel Appletini or Candyman Margarita from Bartesian's Spooky Sips Collection.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
