19 Crimes Reprises its Glow-In-The-Dark Universal Monsters Collection
Debra John — September 18, 2025 — Marketing
References: 19crimes & thepopinsider
19 Crimes has announced the return of its limited-edition Universal Monsters collaboration, relaunching the collectible series in time for the Halloween season. The collection once again features character-inspired wines, uniting the brand’s bold varietals with iconic figures from classic cinema.
Returning to the lineup are the 'Frankenstein Cabernet Sauvignon' and the 'Bride of Frankenstein Red Blend,' both of which proved popular in earlier releases. Expanding the collection, 'The Mummy' makes its debut with a 'Hard Chard,' further diversifying the range. While these wines will be available in the United States, international markets—including Asia, Australia, Europe, and the Middle East—will see character pairings with different wine varieties tailored to regional preferences.
Each bottle is designed as a collectible, distinguished by a glow-in-the-dark label that adds seasonal appeal. The packaging also incorporates interactive augmented reality features, offering consumers an immersive experience that animates the Universal Monsters characters directly from the bottle.
Image Credit: 19 Crimes
Returning to the lineup are the 'Frankenstein Cabernet Sauvignon' and the 'Bride of Frankenstein Red Blend,' both of which proved popular in earlier releases. Expanding the collection, 'The Mummy' makes its debut with a 'Hard Chard,' further diversifying the range. While these wines will be available in the United States, international markets—including Asia, Australia, Europe, and the Middle East—will see character pairings with different wine varieties tailored to regional preferences.
Each bottle is designed as a collectible, distinguished by a glow-in-the-dark label that adds seasonal appeal. The packaging also incorporates interactive augmented reality features, offering consumers an immersive experience that animates the Universal Monsters characters directly from the bottle.
Image Credit: 19 Crimes
Trend Themes
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Augmented Reality Packaging — Interactive packaging with augmented reality offers consumers a new way of engaging with products by bringing classic characters to life.
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Collectible Consumer Products — Brands are increasingly tapping into the market for collectible items by offering limited-edition runs that pair popular culture with products.
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Seasonal Themed Products — Creating products that align with specific seasons or holidays gives brands an edge in capturing consumer interest during those times.
Industry Implications
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Wine Industry — The wine industry is embracing innovation by integrating pop culture and technology to appeal to a broad range of consumers.
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Augmented Reality Technology — Companies specializing in augmented reality technology are finding new partnerships with consumer brands to enhance product interaction.
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Marketing and Advertising — The marketing and advertising sector is exploring unconventional methods such as themed campaigns and technological integration to captivate audiences.
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