Angry Orchard Unveiled its Limited-Time 'Thriller Variety Pack'
Debra John — August 15, 2025 — Marketing
References: angryorchard
Angry Orchard has announced the release of its limited-edition 'Thriller Variety Pack' for the Halloween season, developed in collaboration with Jason Universe. Featuring glow-in-the-dark packaging, the seasonal pack is designed to capture the spirit of the holiday while introducing unique flavor profiles.
The collection includes three new ciders, among them a Jason-inspired 'Blood Orange' variety, as well as the return of a nostalgic fan favorite, 'Cinnful Apple.' Additionally, this product launch aligns with a broader brand campaign commemorating the 45th anniversary of the Friday the 13th franchise.
As part of the campaign, Angry Orchard has also debuted 'Sweet Revenge,' a short-form horror vignette in which two real fans make cameo appearances and are “killed” on screen by the character of Jason. Through this collaboration, the brand integrates themed storytelling with seasonal product innovation, offering consumers a multi-sensory experience that combines craft cider with elements of popular horror culture.
Image Credit: Angry Orchard
The collection includes three new ciders, among them a Jason-inspired 'Blood Orange' variety, as well as the return of a nostalgic fan favorite, 'Cinnful Apple.' Additionally, this product launch aligns with a broader brand campaign commemorating the 45th anniversary of the Friday the 13th franchise.
As part of the campaign, Angry Orchard has also debuted 'Sweet Revenge,' a short-form horror vignette in which two real fans make cameo appearances and are “killed” on screen by the character of Jason. Through this collaboration, the brand integrates themed storytelling with seasonal product innovation, offering consumers a multi-sensory experience that combines craft cider with elements of popular horror culture.
Image Credit: Angry Orchard
Trend Themes
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Glow-in-the-dark Packaging — Packaging products in glow-in-the-dark materials opens new avenues for eye-catching marketing during seasonal events.
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Nostalgia-fueled Product Revivals — Bringing back nostalgic fan favorites leverages consumer sentimentality, creating renewed interest and driving sales.
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Interactive Brand Storytelling — Incorporating fans and popular culture into brand storytelling enhances consumer engagement and loyalty through innovative content experiences.
Industry Implications
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Craft Beverage — The craft beverage industry is ripe for seasonal flavor experimentation that taps into broader cultural themes.
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Packaging & Label Design — Innovative packaging approaches, such as glow-in-the-dark designs, are disrupting standard retail presentation methods.
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Entertainment Collaborations — Partnerships between consumer brands and entertainment franchises are fostering unique cross-industry experiences that captivate diverse audiences.
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