The B+B Medication Brand Aims to Stand Out on Shelves
Mishal Omar — November 24, 2017 — Marketing
References: thedieline
Designer Chuya Lee was enlisted to create the branding for the new medication brand B+B, and the goal of both the company and the designer was to create a collection of pain relief packaging that is able to stand out on shelves.
With Chuya Lee focusing on both both function and style, the packaging of the resulting products feature a rounded square shape in vibrant blue or red colors. Each package features a transparent panel through which the medicine it contains can be observed, and has minimal labeling that describes the fundamentals of the product.
To further motivate consumers to purchase these eye-catching pain relief products, the B+B brand has added a charitable element to any purchase -- with the brand donating a package for each one that is sold.
With Chuya Lee focusing on both both function and style, the packaging of the resulting products feature a rounded square shape in vibrant blue or red colors. Each package features a transparent panel through which the medicine it contains can be observed, and has minimal labeling that describes the fundamentals of the product.
To further motivate consumers to purchase these eye-catching pain relief products, the B+B brand has added a charitable element to any purchase -- with the brand donating a package for each one that is sold.
Trend Themes
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Eye-catching Packaging — There is an opportunity for companies to create unique and visually appealing packaging that stands out on shelves.
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Transparent Panel Packaging — Incorporating transparent panels in packaging allows consumers to easily see the product inside, providing a sense of transparency and trust.
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Charitable Incentives — Adding a charitable element to product purchases can motivate consumers to choose a brand that supports a cause.
Industry Implications
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Pharmaceutical — The pharmaceutical industry can explore innovative packaging solutions that enhance the appeal and functionality of pain relief products.
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Packaging — The packaging industry has an opportunity to develop creative packaging designs that catch consumers' attention and improve product visibility.
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Consumer Goods — Companies in the consumer goods industry can differentiate their products by incorporating charitable initiatives into their branding and packaging.
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