The B+B Medication Brand Aims to Stand Out on Shelves

 - Nov 24, 2017
References: thedieline
Designer Chuya Lee was enlisted to create the branding for the new medication brand B+B, and the goal of both the company and the designer was to create a collection of pain relief packaging that is able to stand out on shelves.

With Chuya Lee focusing on both both function and style, the packaging of the resulting products feature a rounded square shape in vibrant blue or red colors. Each package features a transparent panel through which the medicine it contains can be observed, and has minimal labeling that describes the fundamentals of the product.

To further motivate consumers to purchase these eye-catching pain relief products, the B+B brand has added a charitable element to any purchase -- with the brand donating a package for each one that is sold.