Parfetts is expanding its own-label medicines with the launch of Go Local Paracetamol Tablets, following the earlier success of Go Local Ibuprofen. Available in 16-tablet packs, the new product is designed to deliver strong retailer returns, offering a profit-on-return of 62.1% at a £1.00 RRP more than double the average for branded equivalents.
The tablets come in shelf-ready trays with branded packaging and blister packs, giving them the professional look of a branded product while providing shoppers with real value and trusted medicinal content.
This launch underscores Parfetts’ growing focus on own-label products, which now comprise over 250 lines and account for 22% of total sales. More than 35 new products are planned for 2025 across impulse, grocery, and bakery categories.
Image Credit: Parfetts
What's Driving This Trend
- Private-label Medicine Expansion
- The rise of private-label medicines like Parfetts' Go Local Paracetamol highlights a shift towards retailer-owned brands that promise higher profit margins and competitive pricing.
- Branded Packaging for Own-label Products
- The adoption of professional-looking, branded packaging for own-label medicines is blurring the lines between generic and branded products, enhancing consumer trust and appeal.
- Diversified Own-label Portfolios
- Parfetts' strategy of expanding its own-label product lines to over 250 items signifies a trend towards diverse offerings that can enhance customer loyalty and market differentiation.
Who This Affects Most
- Pharmaceutical Retail
- The introduction of private-label medications by retailers such as Parfetts is disrupting the traditional pharmaceutical industry by providing cost-effective alternatives to branded drugs.
- Packaging and Design
- A move towards sophisticated packaging for own-label products is reshaping the packaging and design industry, creating demand for innovative solutions that can elevate product perception.
- Consumer Goods and Private-label Brands
- The ongoing expansion of Parfetts' own-label products points to significant growth in the consumer goods sector, where private-label brands are making deeper inroads into various categories.
