Ahead of Red Nose Day this year on March 24th, Mini Babybel and the Comic Relief charity teamed up to create a unique billboard for food at Kings Cross station in London. The large-scale billboard was set up to share 10,000 individually wrapped Babybels with jokes on them to lift the spirits of commuters. On-site, Googlebox star Scarlett Moffatt was present to share even more jokes with passersby.
Food billboards remain an effective way for food brands to share a large quantity of product with the public. Other examples of snacks that have been given out in the past via interactive billboards include cakes, candies and even ice cream cups.
Red Nose Day is an annual event in the UK that raises money for Comic Relief, which tackles issues of poverty and injustice in the UK and Africa.