Drybar & Zola have teamed up to bring brides the option to register for a wedding day blowout.
Drybar is known for its quick, affordable and consistent blowdry styling services. By partnering with Zola (an online wedding registry site), brides are now able to ask guests to pitch money towards a hairstyling session. As weddings become more and more expensive, it can be hard for brides to prioritize a top-notch beauty routine for their big day. By adding a wedding day blowout to the registry, guests can help out with the costs and brides can feel their best on their big day.
Brides can register for a solo blowout or a styling session with their whole entourage. The registry also allows brides to cash in on the blow dry for events leading up to the big day.
What's Driving This Trend
- Wedding Day Blowouts
- Brides are now able to register for hairstyling sessions on their wedding day, allowing guests to contribute towards the cost and ensuring brides feel their best on their big day.
- Affordable Beauty Services
- Partnering with online wedding registry sites like Zola allows beauty service providers like Drybar to offer affordable hairstyling options for brides-to-be.
- Customizable Wedding Registries
- Adding wedding day blowouts to wedding registries provides couples with the opportunity to personalize their registries and include experiences rather than just physical gifts.
Who This Affects Most
- Beauty Services
- Beauty service providers like Drybar have the opportunity to expand their customer base by partnering with wedding registry sites and offering specialized services for brides-to-be.
- Wedding Industry
- The wedding industry can explore new revenue streams by partnering with beauty service providers like Drybar and offering unique experiences as part of wedding registries.
- E-commerce
- Online wedding registry sites like Zola can attract more customers and increase their revenue by collaborating with beauty service providers like Drybar and offering innovative gift options for couples.
