Weed-Themed Weddings

Irie Weddings & Events Plans Weddings Around Marijuana

Marijuana is legal for recreational use in several states across the US, and so it was only a matter of time before a business like Irie Weddings & Events came into being. The Denver-based company plans weddings with a focus on weed, giving engaged enthusiasts a way to celebrate the biggest day of their lives while enjoying their substance of choice.

Though Irie Weddings & Events does indeed give couples the option to select marijuana strains as part of wedding planning, its service extends far beyond that. The concept is to create a wedding event that feels in line with smoking — in fact, the company's owner equates smoking up during the ceremony to drinking champagne after a toast. This means that everything from the decor to the church and venue can be selected to best resonate with smoking culture.

Marijuana-themed Events
The trend of marijuana-themed events, such as weed-themed weddings, is on the rise, creating opportunities for event planners to cater to this niche market.
Cannabis-inspired Decor
The demand for cannabis-inspired decor in wedding ceremonies and events presents an opportunity for decorators and designers to create unique and memorable experiences.
Wedding Experiences Reflective of Smoking Culture
The trend of designing wedding experiences that resonate with smoking culture provides an avenue for wedding planners and venues to offer immersive and personalized ceremonies.

Industries Being Reshaped

Event Planning
The rising trend of weed-themed weddings and marijuana-themed events opens up a new market segment for event planning companies to specialize in.
Decor and Design
The demand for cannabis-inspired decor in weddings and events offers an opportunity for decorators and designers to create unique products and services catering to this niche market.
Venues and Wedding Services
The demand for wedding experiences reflective of smoking culture presents an opportunity for venues and wedding service providers to differentiate themselves and offer tailored offerings.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 83%
Freshness 8%

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