The Black Tux is a men's fashion company that caters to men who need a tuxedo rental for a wedding, prom or another special events or milestones. Although The Black Tux has become known for its online rental service, the digital start-up is now entering a partnership that will give it a physical presence in Nordstrom department stores.
Nordstrom will be launching six in-store showrooms from The Black Tux, where consumers may book consultations, get fitted, accessorized and outfitted as they need. With the help of an ambassador from The Back Tux, customers will be able to receive a customized profile, which they may use later to place online orders without having to fret about size or remembering past orders.
The partnership between Nordstrom and The Black Tux is part of a strategy to attract younger shoppers to its department stores.