Last year, Target made its first foray into private label brands with the debut of its Defy & Inspire nail polish line. With a wide range of shades to choose from and fun names inspired by reality TV, the line has been a big hit among millennial consumers.
Target's Defy & Inspire nail polish line includes 38 shades, a topcoat and a clear base. What sets the collection apart from other brands is not just the impressive selection of on-trend shades, but also the branding of each nail polish. Instead of cute and quirky labels, Target has given each polish a name inspired by a popular reality TV show. This means that fans of 'Laguna Beach' can pick up a bottle of pale periwinkle polish, while those who love 'Toddlers and Tiaras' can sport a nude pink manicure.
The cheeky branding for the Defy & Inspire line shows how Target is making an effort to speak to the millennial consumer by combining two popular pastimes: painting one's nails and binging reality TV shows.