With more than 10 stores now in operation, Pepperfry is quickly changing the way Indian consumers buy furniture. Instead of trying to sell consumers on specific pieces from the moment they walk into a store, Pepperfry focuses more on the shopping experience itself.
Pepperfry is an online furniture retailer that has recently made the leap to retail. The brand operates under the assumption that consumers are likely to do a great deal of research online and consulting with others before coming into an actual store. As a result, each Pepperfry store is set up as a showroom and staffed by interior designers instead of salesmen. This allows for a more organic shopping experience that is entirely focused on the needs of the customer.
By combining the strengths of ecommerce and retail, Pepperfry is stetting a new standard for furniture shopping in India.