This Target Store Design Reimagines the Shopper Experience

 - Aug 31, 2017
References: & psfk
The recently completed Target store design that can now be found at the Nicollet Mall in downtown Minneapolis boasts a refreshed look that enhances the shopper experience.

The newly remodelled two-storey Target introduces the "next generation of design elements" from the discount store retailer, including a conveniently placed grab-and-go section for busy shoppers, beauty and home goods sections that look like shop-in-shop stations boutiques. The store design also introduces Target shoppers to a section called 'Made in MN' that introduces only a selection of goods that are locally sourced. The store also features cutting-edge technology upgrades, as well as upgraded merchandise displays.

Like the Nicollet Mall Target store, 65 more Target retail locations are set to be redone in this style, with Target's aim being to remodel a third of its stores by 2019.