Amazon 'Rivet' was recently debuted as a new private-label furniture brand from the ecommerce giant that targets young adults with free shipping and a timeless mid-century modern style. The Millennial-targeted furniture and decor pieces from Rivet include items like sofas, loveseats, chairs, tables, lamp and wall art, all of which can be ordered with free shipping with Amazon Prime. With all of these pieces, stylish, small space solutions is a focus and some assembly is required.
Alongside Rivet, Amazon also launched a second private-label furniture brand called Stone & Beam that offers modern, family-friendly options. As such, the pieces from Rivet are offered at a slightly lower price point.
With these two new brands, Amazon is set put itself ahead of other budget-friendly furniture retailers that have expensive delivery fees.