There are plenty of places online where parents may purchase apparel and accessories for their children, but Carter's—one of the largest clothing companies for kids in the United States—launched 'Simple Joys' expressly for Amazon Prime members.
The Simple Joys by Carter's clothing pieces are sold in bundles, offering sets of sleepers, blankets and bodysuits in multiple colorways. On the creation of Simple Joys, Carter's President Brian Lynch says: "It's the first brand we’ve done that’s 100 percent focused on the digital experience for digitally savvy millennials and a more affluent Prime customer."
Several brands are now experimenting with the creation of products to be exclusively sold through Amazon. Recently, King Estate Winery collaborated with Amazon on a wine brand called NEXT that is now being sold via Amazon Wine.