The Nike + Run Club Shanghai popup recently opened its doors in the middle of the city's Times Square. The interactive retail space consists of two geometric pod spaces -- each featuring digitized advertisements, and Nike products on display.
The first of the two pods is an interactive training facility, equipped with treadmills and wall-hung shelving that showcases Nike sneakers that can be tested by visitors on the spot. The second of the pods features minimalist displays, showcasing t-shirts and other apparel, along with a cash register where visitors can check out once they've settled on their favorite gear.
In addition to their interactive signage, and futuristic interior design, these Nike + Run Club Shanghai popup spaces are also home to tech demos and training sessions that can be enjoyed by dedicated fitness buffs as well as beginners.