The Nike + Run Club Shanghai Popup is Interactive and Futuristic
Jana Pijak — May 30, 2017 — Art & Design
The Nike + Run Club Shanghai popup recently opened its doors in the middle of the city's Times Square. The interactive retail space consists of two geometric pod spaces -- each featuring digitized advertisements, and Nike products on display.
The first of the two pods is an interactive training facility, equipped with treadmills and wall-hung shelving that showcases Nike sneakers that can be tested by visitors on the spot. The second of the pods features minimalist displays, showcasing t-shirts and other apparel, along with a cash register where visitors can check out once they've settled on their favorite gear.
In addition to their interactive signage, and futuristic interior design, these Nike + Run Club Shanghai popup spaces are also home to tech demos and training sessions that can be enjoyed by dedicated fitness buffs as well as beginners.
The first of the two pods is an interactive training facility, equipped with treadmills and wall-hung shelving that showcases Nike sneakers that can be tested by visitors on the spot. The second of the pods features minimalist displays, showcasing t-shirts and other apparel, along with a cash register where visitors can check out once they've settled on their favorite gear.
In addition to their interactive signage, and futuristic interior design, these Nike + Run Club Shanghai popup spaces are also home to tech demos and training sessions that can be enjoyed by dedicated fitness buffs as well as beginners.
Trend Themes
1. Interactive Retail Spaces - There are opportunities for brands to create interactive retail spaces that engage customers and provide a unique shopping experience.
2. Digitized Advertisements - Brands can explore the use of digitized advertisements to enhance their visual marketing strategies and attract more attention from consumers.
3. Tech Demos and Training Sessions - Companies can incorporate tech demos and training sessions into their retail spaces to educate and empower customers while showcasing their products or services.
Industry Implications
1. Sportswear and Athletic Brands - Sportswear and athletic brands can take inspiration from the Nike + Run Club Shanghai popup and create interactive retail spaces that promote their products and engage fitness enthusiasts.
2. Retail and E-commerce - The retail and e-commerce industry can leverage the concept of interactive retail spaces to attract customers, enhance the shopping experience, and increase sales.
3. Advertising and Marketing - Advertising and marketing agencies can explore the use of digitized advertisements to create visually appealing and attention-grabbing campaigns for their clients.
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