The Nike + Run Club Shanghai Popup is Interactive and Futuristic
Jana Pijak — May 30, 2017 — Art & Design
The Nike + Run Club Shanghai popup recently opened its doors in the middle of the city's Times Square. The interactive retail space consists of two geometric pod spaces -- each featuring digitized advertisements, and Nike products on display.
The first of the two pods is an interactive training facility, equipped with treadmills and wall-hung shelving that showcases Nike sneakers that can be tested by visitors on the spot. The second of the pods features minimalist displays, showcasing t-shirts and other apparel, along with a cash register where visitors can check out once they've settled on their favorite gear.
In addition to their interactive signage, and futuristic interior design, these Nike + Run Club Shanghai popup spaces are also home to tech demos and training sessions that can be enjoyed by dedicated fitness buffs as well as beginners.
The first of the two pods is an interactive training facility, equipped with treadmills and wall-hung shelving that showcases Nike sneakers that can be tested by visitors on the spot. The second of the pods features minimalist displays, showcasing t-shirts and other apparel, along with a cash register where visitors can check out once they've settled on their favorite gear.
In addition to their interactive signage, and futuristic interior design, these Nike + Run Club Shanghai popup spaces are also home to tech demos and training sessions that can be enjoyed by dedicated fitness buffs as well as beginners.
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