Target has recently opened several new private labels, and 'Goodfellow & Co.' is one such brand. The new fashion label offers a wide selection of menswear, marking it as Target's first private label to exclusively cater to men's fashion.
Goodfellow & Co. has been announced to consumers through Target's ad campaign announcing four of its most recent new private labels. The campaign, which is titled 'More in Store', features Goodfellow & Co., women's fashion label 'A New Day', kids' clothing brand 'Cat & Jack', and home furnishing label 'Project 62'. The marketing is in line with previous Target campaigns, featuring the retailer's quirky style and dog mascot.
Though the marketing imagery is much the same as other Target materials, Goodfellow & Co.'s narrow focus shows Target's willingness to use private labels to hone in on market niches.