The Macy's On 34th brand is a new private label from the department store for women to help them elevate their wardrobe according to their specific needs. The collection of garments and accessories includes over 750 SKUs and 250 unique styles that are intended to be mixed and matched to achieve over 1,000 different outfits. The garments are priced ranging from $18.50 all the way up to $299.50, while also offering a full range of sizes from XXS to 4X and 0 to 26W.
Senior Vice President of Private Brands Emily Erusha-Hilleque spoke on the Macy's On 34th brand saying, "The launch of On 34th is an important milestone in Macy’s journey to elevate and reimagine our private brand portfolio which is designed with intention and executed with attention. We are developing unique and relevant product design that is distinctively aligned to brand DNA and infused with multiple points of inspiration, data, and the intuition of a talented team.”
Key Themes Behind This Trend
- Mix-and-match Fashion
- Disruptive innovation opportunity: Develop a platform or app that uses AI to suggest mix-and-match outfit combinations based on a user's existing wardrobe.
- Private Label Expansion
- Disruptive innovation opportunity: Create a service that helps retailers launch their own private label brands, providing guidance on product design, sourcing, and marketing strategies.
- Inclusive Sizing
- Disruptive innovation opportunity: Develop a technology that uses 3D body scanning to create custom-fit clothing for individuals with non-standard body shapes or sizes.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Introduce a virtual reality shopping experience that allows customers to try on clothes digitally before making a purchase.
- E-commerce
- Disruptive innovation opportunity: Implement blockchain technology in the fashion industry to create a transparent supply chain and ensure ethical sourcing and manufacturing practices.
- Fashion Technology
- Disruptive innovation opportunity: Create a subscription-based clothing rental service that allows customers to access a wide variety of designer garments for a monthly fee.
