London-based fashion label House of Sunny prepares to launch its first-ever menswear collection after the brand grows immensely over the past year. All of its apparel is designed in-house, right in its East London studio location. It is spotlighted by its sustainable approach to fashion as a means of acting against the nature of fast fashion.
As it celebrates its tenth anniversary, Founder Sunny Williams unveils the new plans. Williams talks to Forbes, stating that “We are at a stage where the audience organically asks us for men’s options [...] We got to the point where I’d see guys wearing our cardigans cropped even though they bought a size 14 or 16 — and I am amongst those who want to wear pieces from the women’s line.”
Image Credit: House of Sunny