London-based fashion label House of Sunny prepares to launch its first-ever menswear collection after the brand grows immensely over the past year. All of its apparel is designed in-house, right in its East London studio location. It is spotlighted by its sustainable approach to fashion as a means of acting against the nature of fast fashion.
As it celebrates its tenth anniversary, Founder Sunny Williams unveils the new plans. Williams talks to Forbes, stating that “We are at a stage where the audience organically asks us for men’s options [...] We got to the point where I’d see guys wearing our cardigans cropped even though they bought a size 14 or 16 — and I am amongst those who want to wear pieces from the women’s line.”
Image Credit: House of Sunny
What Makes This Trend Stand Out
- Sustainable Menswear Expansion
- There is an opportunity for brands to expand their offerings to include menswear and highlight their sustainable approach to fashion.
- In-house Design
- Brands can innovate by moving towards in-house design, allowing for greater creative control and agility in releasing new collections.
- Gender-neutral Fashion
- By offering gender-neutral options, brands can appeal to a wider audience and tap into the growing demand for inclusivity and diversity in fashion.
Sectors Adopting This
- Fashion
- Fashion brands can disrupt the industry by prioritizing sustainability and in-house design, ultimately creating more ethical and authentic products.
- E-commerce
- E-commerce companies can cater to the demand for sustainable and gender-neutral fashion by partnering with brands that offer these options.
- Manufacturing
- Manufacturing companies can innovate and differentiate themselves by focusing on sustainability and ethical practices in their production processes.
