Target's App Will Direct a Shopper to a Product Via an Indoor Map

 - Sep 21, 2017
References: intl.target & techcrunch
The newly announced Target app aims to enhance the customer's in-store shopping experience by offering a quick navigation service that can guide individuals directly to the product they're looking for.

To operate the system, users simply search for a specific item, prompting the connected indoor map to offer directions to the requested product. Through using location services, this app can aid a shopper attempting to navigate through aisles of similar products. The app serves as an example of Target's efforts to promote a more consumer-friendly environment, especially as Amazon's popular convenient-focused business model continues to expand.

The Bluetooth-enabled beacon detection service has been undergoing testing for several years, but is finally ready for in-store use.