The Amazon Beauty Advent Calendar is filled with 24 sample-sized products from some of the most popular beauty brands sold on the site.
Unlike many advent calendars that display all of the numbers representing the days of December at once, Amazon's first-ever beauty advent calendar features pull-out boxes that cause future boxes to drop down once removed. Inside the limited-edition advent calendar, consumers can expect to find a range of beauty products for the skin, hair and nails, as well as makeup and fragrance items.
Many beauty advent calendars can be quite expensive, but this one from Amazon Beauty offers a wide selection of products that will help consumers to discover some of the best-selling beauty items on the site.
Key Themes Behind This Trend
- Beauty Advent Calendars
- The popularity of beauty advent calendars presents an opportunity for brands to create limited edition and personalized products or bundles.
- Sample-sized Products
- Offering sample-sized products in subscription boxes, advent calendars, and trial offers can increase product exposure and lead to repeat purchases.
- Pull-out Boxes
- Creating packaging with unique features such as pull-out boxes can improve customer experience and create buzz around a product.
Where This Applies
- Beauty
- Beauty brands can capitalize on the trend of advent calendars by releasing limited edition or personalized calendars to boost sales and exposure.
- Subscription Boxes
- The inclusion of sample-sized products in subscription boxes can lead to increased customer retention and provide a lower-cost way to test products.
- Consumer Packaging
- Innovative packaging designs, such as pull-out boxes or unique features, can create a point of differentiation for companies and increase demand for their products.
