It takes a heroic effort to gain brand recognition in the fashion industry, and that's exactly the reasoning behind the name of Gérald Cohen's Heroes pop-up store. The French fashion publicist opened the pop-up store to give local European brands a chance to sell their wares in an area that's typically dominated by the biggest luxury and fast fashion names in the industry.
The Heroes pop-up is located in the former Zadig & Voltaire headquarters. On Rue Saint-Roch in the heart of Paris' 1st arrondissement, the pop-up is surrounding by high-end shopping on all sides. Whereas the brands showcased in Heroes wouldn't normally get the chance to grace that district, the pop-up gives them a chance to do so.
Brands in the Heroes pop-up include Pyrates, a Swiss jogging line, and Ra+Re, a French raver-chic label.
Startup-Focused Fashion Pop-Ups
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Social Fashion Pop-Ups
Experimental Fashion Pop-Ups
Food-Inspired Fashion Shops
Temporary Luxe Fashion Shops
Festival Fashion Pop-Up Shops