Social media sites like Instagram are having an increasingly outsize impact on how small business owners market and design their consumer experiences, and 'London Terrariums' is a new business that is explicit about its Instagram inspiration. The London retailer, which sells stylish plant-filled terrariums to private and commercial clients, designed its store based on an Instagram photo that its owner stumbled upon happenstance.
Many of London Terrariums' competitors, and indeed decor shops in general, tend towards a stark white aesthetic. In an effort to diverge from that, the inaugural shop is based around an Instagram photo of a woman wearing "a forest green jacket, yellow sweater, and...some gold glinting from her earring," according to Emma Sibley of London Terrariums.
What's Driving This Trend
- Social Media-inspired Retail Design
- Opportunity for businesses to leverage social media platforms like Instagram to inspire and design their retail spaces.
- Alternative Aesthetics in Retail
- Businesses can differentiate themselves by moving away from the traditional stark white aesthetic and embracing unique visual inspirations.
- Visual Commerce Through Instagram
- The rise of Instagram as a marketing tool provides an opportunity for businesses to tap into the visual commerce trend and attract customers through visually appealing content.
Who This Affects Most
- Retail
- Retailers can utilize social media platforms like Instagram to drive foot traffic and create a unique shopping experience.
- Home Decor
- Home decor businesses can explore alternative aesthetics inspired by social media imagery to create distinctive and personalized designs.
- E-commerce
- E-commerce platforms can integrate visual commerce techniques, such as leveraging Instagram aesthetics, to enhance product discoverability and drive online sales.
