'The New Black' in London is a new high-tech cafe concept that got its start in Singapore in 2012, as Malaysian-born designer and entrepreneur Phoa Kia Boon realized that there must be a better way to serve coffee specifically for businesspeople and corporate environments.
The New Black is situated in the heart of London, where it is easily able to attract office workers who need a quick pick-me-up. Phoa Kia Boon describes the shop as "a coffee theater, an exhibition that people can come and explore."
One of the most prominent features of the space is a large tasting wheel that's projected onto a wall, with this information repeated on display iPad tablets along the coffee counter. Baristas are trained to make the world of coffee inclusive and exciting, especially to those who have little to no knowledge on the nuances of coffee.