Viva Voluptuous aims to fill a gap in the market by offering consumers lingerie that is directed at plus-size women.
It is inarguable that there are many more clothing options in the market for women who are not considered "plus-size" than there are for women who are placed in that category. Viva Voluptuous is one of the few brands on the market that is specifically targeting women who tend to be sidelined in the mainstream fashion world. The handmade lingerie comes in various sizes and was designed to fit and flatter plus-size women.
By filling a gap in the lingerie market that tends to be overlooked, this lingerie brand manages to carve out its own identity and strengthen the potential for brand loyalty.