KFC's K Pro is a concept fusion restaurant in Hangzhou, China.
With KFC's K Pro, the iconic fried chicken brand has traded in its mashed potatoes and gravy for salads and paninis. K Pro aims to offer consumers a healthier fast food option and uses only the freshest ingredients. Fans will still be able to indulge in a cheeky treat as the snack menu features KFC's 'Spicy Wings.'
For the branding of its new venture, KFC swapped its bold red color scheme for a fresh green and white version. This distinguishes the brand while maintaining a mental connection between the new brand and the original. The elevated interior helps complete the atmosphere and brand identity. Instead of the traditional interior designs consumers are used to seeing from KFC, K Pro looks more like an upscale cafe than a fried chicken restaurant.